Qeeboo: Comprehensive Brand & 10th Anniversary Project Report

Qeeboo is an Italian lifestyle and furniture design brand that has garnered global attention for its playfulness and originality. This report focuses on its local context in Italy and Europe, along with the latest updates for Milan Design Week 2026.

1. Brand Origin and Milanese Background

• The Founder and Milan: Qeeboo was launched in 2016 by the world-renowned Italian architect and industrial designer Stefano Giovannoni in Milan. The headquarters is located in the Tortona district, one of Milan’s primary hubs for design and fashion, allowing the brand to directly absorb the energy of the city’s dynamic design scene.
• Star of Fuorisalone: At the “Salone del Mobile” (Milan Design Week) and its off-site “Fuorisalone” exhibitions, Qeeboo consistently presents colorful, pop-inspired displays that capture public attention, positioning itself as a key brand driving local design trends.

2. Brand Philosophy and Design Identity

• Pop, Wonder, and Culture: Unlike traditional Italian high-end furniture, which was often seen as heavy and exclusive to the elite, Qeeboo champions “Design for All.” By utilizing innovative plastic injection molding, the brand reduces production costs, making high-quality design more accessible to the European public.
• Narrative and Emotional Approach: Rather than just creating functional furniture, Qeeboo focuses on emotional storytelling that stimulates the imagination and brings “surprise” and “smiles” to everyday spaces.
• Blurring the Lines of Function: The brand pursues “hybrid” designs where a chair becomes a light, or a planter doubles as a champagne cooler or stool. This reflects an Italian-style creativity that breaks conventional molds.

3. Iconic Products and Global Collaborations

Qeeboo serves as a creative playground, recruiting genius designers from all over Europe and beyond.

• Rabbit Chair: Designed by Stefano Giovannoni himself, this is the brand’s biggest hit. A chair with a soft silhouette where the ears form the backrest, it is an iconic item found in trendy cafes, hotels, and gardens across Europe.
• Diverse Lineup: Key items include ‘Kong’ (a gorilla-shaped lamp), Nika Zupanc’s elegant ‘Ribbon Chair’, and the ‘Mexico’ skull-motif stool/planter, all of which have become iconic objects in the European market.
• Global Design Roster: Masters like Marcel Wanders, Studio Job, Richard Hutten, and Andrea Branzi have developed diverse collections tailored to Qeeboo’s free-spirited and pop-centric language.

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4. 2026 Milan Design Week: 10th Anniversary Highlights

This year marks the 10th anniversary of the brand’s launch, featuring major collaborations that expand its creative boundaries.

• Qeeboo x Fiorucci: A collaboration with the iconic Italian fashion brand Fiorucci, showcasing a bold fusion of pop sensibilities and provocative imagination. (Location: Via Crocefisso 27, Qeeboo Flagship Store)
• Qeeboo x Ichendorf Milano: A refined tableware collection in collaboration with high-end glassware brand Ichendorf. These borosilicate glass pieces feature a tiny, exquisite ‘Rabbit’ sculpture inside, showcasing a move into high-end craftsmanship. (Location: Salone del Mobile main fairground)

5. 10 Representative Designers of Qeeboo

Designer	Representative Work	Vision & Characteristics
Stefano Giovannoni	Rabbit Chair, Kong	Founder. Elevates intuitive animal forms into pop design icons.
Maum Studio (Korea)	Walking Table	Creates a sense of life with table legs that look as if they are walking.
Philippe Starck	Helpyourself Table	Infuses philosophical imagination into furniture through avant-garde forms.
Marcel Wanders	B.B. Chair, Mabelle	Combines classic elegance with modern plastic materials.
Nika Zupanc	Ribbon Chair, Cherry Lamp	Poetic and feminine aesthetics using romantic motifs like ribbons and cherries.
Studio Job	Mexico Stool, Killer	Transforms subversive subculture imagery into playful pop art.
Marcantonio	Giraffe in Love, Turtle Carry	A sculptor’s approach, turning nature into surreal, large-scale objects.
Andrea Branzi	Pupa Armchair	Pioneer of Radical Design; uses poetic silhouettes and geometric forms.
Front	Loop Chair	Translates the energy of 3D sketches into dynamic, asymmetrical furniture.
Richard Hutten	Superform, Peony Lamp	Conceptual minimalism mixed with geometric wit and functional fun.

6. Guide to Key Locations in Milan

These are the essential stops to experience the 10th-anniversary energy of Qeeboo next week.

• Qeeboo Flagship Store (Via Crocefisso 27): The hub for the large-scale Fiorucci collaboration.
• Salone del Mobile (Rho Fiera Milano): The best place to see the new product lineups, including the Ichendorf glassware.
• Tortona District: The brand’s home turf; expect to see iconic Rabbit chairs and large-scale objects throughout the neighborhood.

7. Qeeboo in South Korea

It is worth noting that Umzikim INC was the first company to introduce Qeeboo to the South Korean market. They currently hold the exclusive rights and operate as the official importer and distributor for the brand in South Korea.