The 1S1T Project: Zero Waste Becomes the Most Trendsetting Global Phenomenon
Breaking away from the conventional “good and refined” image of upcycling, the PLATUBO series—armed with bold sculptural aesthetics and intense primary colors—has positioned itself at the center of the most avant-garde and contemporary scenes of our time, from street fashion to high-end luxury and the tech industry. Most notably, its aesthetic value was proven on a global scale when it was adopted as the “official store specification” for a top-tier global fashion house.
Fashion & Lifestyle Mega-Brand Collaboration Narrative
- Alexander Wang – Selected as the Official Global Store Specification
- The Choice of a Global Fashion House: This stands as the series’ most symbolic achievement in the fashion scene. The PLATUBO series was adopted as the official display specification for Alexander Wang, the world-renowned, New York-based high-end designer brand.
- A Cutting-Edge Spatial Narrative Connecting the World: Moving beyond one-off pop-up exhibitions or temporary events, PLATUBO products are permanently placed and utilized in actual Alexander Wang stores across numerous major cities worldwide, including New York, London, and across Asia. The perfect synthesis of Alexander Wang’s signature chic, provocative mood with the 1S1T team’s funky sculptural beauty—roughly extruded from waste plastic—marks a monumental instance where sustainable K-design completed the standard spatial environment for global high-end retail.
- Jordan Nike Hongdae (Seoul)
- An Encounter with Street Culture: PLATUBO objects were installed at the Jordan World of Flight Seoul store, a mecca for sneakerheads worldwide. By coating the discarded plastic with Jordan’s iconic three colors (red, black, and white), the raw energy of street basketball culture was seamlessly combined with the team’s zero-waste art.
- Jimmy Choo (Tokyo)
- Harmony with High-End Luxury: The 1S1T team sponsored an exhibition at the Tokyo store of the global luxury shoe brand, Jimmy Choo. The rough texture of the extruded waste plastic furniture created a dramatic visual contrast with the delicate, precise high heels, adding a striking, modern artistic touch to the luxury space.
- Musinsa & Hyundai Department Store
- Visualizing Youth Culture and Eco-Trends: The team collaborated on the spatial design for the Itaewon Lounge of Musinsa, South Korea’s largest fashion platform, satisfying the visual demands of highly trend-sensitive consumers. Furthermore, by participating in Hyundai Department Store’s environmental campaigns, they delivered a powerful message that questions both the aesthetic value and the environmental responsibility of “consumption” itself.
The Choice of Future Industries and Tech Brands
- Hyundai Motor Company (Genesis G80E RE:CREATE)
- Invited to a special exhibition commemorating the launch of Genesis’s first electric vehicle, 1S1T’s PLATUBO series provided visual persuasion to the narrative of the sustainable future that luxury mobility must pursue.
- Samsung Electronics (Bespoke & Eco-Friendly Lifestyle)
- The team showcased colorful PLATUBO furniture at an exhibition for the Bespoke home appliance lineup, which highlighted energy-saving technology. The blend of cutting-edge electronics and waste-art furniture sensorially presented an “eco-friendly lifestyle” space spearheaded by technology.
In conclusion, the 1S1T team’s PLATUBO project transcends the one-dimensional message of simply “protecting the environment.” From the unique aura that fills Alexander Wang stores worldwide to street fashion, high-end luxury, and the cutting-edge tech industry, it is an irreplaceable art project that has reinterpreted the spaces of vastly different brands in a distinctly contemporary and striking manner.
