HATTERN by Umzikim
Here is a summary focusing on the design studio UMZIKIM, which demonstrates the seamless integration of engineering precision and artistic sensibility, and its high-end line, HATTERN.
1. UMZIKIM: Structural Aesthetics Forged by Engineering
- Brand Background: Founded with a unique history, the studio’s core members—including Art Director Jaehyuk Yang—are not art majors, but engineering alumni from the Department of Mechanical and Aerospace Engineering at Seoul National University.
- Design Philosophy: UMZIKIM explores the essential intersection between engineering “planning” and artistic “design.” Rather than relying solely on intuitive beauty, the studio creates innovatively structured furniture and objects grounded in rigorous physical and engineering calculations, such as gravity and the center of mass.
2. HATTERN: The High-End Line Mastering Light and Color
- Brand Identity: A portmanteau of “Happy + Pattern,” HATTERN is UMZIKIM’s premium living brand dedicated to deeply researching the inherent properties of materials and the interplay between color and light.
- Signature ‘Mellow’ Collection:
- Impressionism in 3D: It translates the “Color Split” technique used by 19th-century Impressionist painters into three-dimensional objects through the use of modern acrylic materials.
- Blurring Effect: By combining transparent acrylic with semi-transparent, blurred surfaces, it is designed to refract light so that internal colors softly bleed into the surrounding space, much like a watercolor painting.
- Spatial Balance: It acts as a perfectly balanced accent in refined spaces—neither too overpowering nor too subtle. The vase creates a constantly shifting mood depending on the angle of natural daylight and indoor lighting throughout the day.
3. Achievements Recognized by the Global Design Scene
The combination of an engineering foundation and elegant aesthetics has proven its value on the world’s most prestigious stages.
- Praise from a Master: Stefano Giovannoni, the Italian industrial design master renowned for his witty sculptural aesthetics and founder of Qeeboo, made headlines by naming Jaehyuk Yang as “the Korean designer I pay the most attention to.”
- Milan and Rossana Orlandi: At Milan Design Week, the epicenter of global design trends, the studio was personally selected by the world-renowned gallerist Rossana Orlandi, making a highly successful debut at her influential gallery, Spazio Rossana Orlandi.
- Top-Tier Retailers: Building on its success in Milan, the brand consecutively secured placements in the most authoritative venues in the design world, including the MoMA Design Store in New York, the Vitra Design Museum in Switzerland, and Le Bon Marché department store in Paris.
In summary, UMZIKIM serves as the meticulous engineering framework, and upon that foundation, HATTERN uses light and materials to fill spaces with sensory, elegant joy.
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